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About Care Line Group
Protecting Your Health, Wealth & Legacy
Insurance Simplicity. Medical Aid Expert Advice.
At Care Line Group, we believe financial security should never be complicated. Every family deserves trusted guidance, expert advice, and a long-term partner who genuinely cares about their wellbeing. Our mission is to simplify life’s most important financial decisions while helping our clients protect what matters most: their health, their wealth, and the legacy they leave behind.
Built on Experience
Founded in 2005 by Gert du Plooy, after 15 years leading complex operations in corporate retail.
Gert du Plooy
Founder
Before founding Care Line Group in 2005, Gert du Plooy spent 15 years in a major corporate retail company. He served as Group Executive Operations Manager, overseeing an entire foreign division and managing six directors beneath him. This experience managing complex operations laid the foundation for the client-centric approach that defines Care Line today.
In the 21 years since, we have grown into five specialist departments — spanning medical aid, insurance, estate planning, retirement, and investments — while keeping the same promise at our core: integrity, lasting relationships, and exceptional service that continues long after a policy is issued.
Our Story
Care Line Group was founded with a clear vision: to provide straightforward, professional advice without the complexity that often surrounds insurance, medical aid, and financial planning. Gert du Plooy saw that too many people were overwhelmed by jargon, legislation, and product choices. He knew there had to be a better way. Today, we help individuals, families, and businesses make informed decisions with confidence.
Why We Exist
Our purpose is to protect our clients’ health, wealth, and legacy through trusted advice and lifelong partnerships. We don’t overwhelm clients with products—we solve real problems.
Every recommendation begins with one guiding question: “What is truly in our client’s best interest?”
What Makes Care Line Group Different
With over 21 years of experience, we know that exceptional advice is just the start. We remain partners throughout life’s journey, assisting with medical aid, insurance, investments, estate planning, and more. Through our division, MediWize, we handle thousands of medical aid claims and queries so clients can focus on what matters most.
Our Promise
When you work with us, you can expect more than a transaction. Our success is measured by the confidence you have in us when life takes an unexpected turn.
Honest advice
Straightforward guidance with your best interest at heart.
Personalized solutions
Recommendations shaped around your life, not a product sheet.
Clear communication
No jargon — just answers you can understand and act on.
Relationships built on trust
Long-term partnerships that continue after the policy is issued.
Ongoing support
We're here when life takes an unexpected turn.
Looking ahead, we remain committed to investing in knowledge, innovation, and exceptional service. Because protecting your future isn’t just what we do—it’s our purpose.
Trust & Credentials
FSP 24230
Registered with the Financial Sector Conduct Authority
POPIA Compliant
Full compliance with the Protection of Personal Information Act
Trophy Winners
2023 Momentum Estate Planning Trophy winners
Ready to Get Started?
Get expert, independent advice at no extra cost. We're paid by the medical schemes, so our service is completely free to you.